by Drew Cannon | May 13, 2025 | Firm Admin and Support, legal advertising, Legal Marketing, Uncategorized
The Do’s and Don’ts of using AI in your law firm This is NOT legal advice. These are not endorsements. Check your state bar and ABA rules. Most states are still updating their guidance on AI. AI can help with marketing and intake. But only if you stay in control. No...
by Drew Cannon | Feb 13, 2025 | Firm Admin and Support, Legal Marketing, SEO for Law
“You’re Verified Now” and Similar Google Listing Scams Have you ever received a phone call, email, or message from a company claiming to “work with Google” and promising to get your business “to the top of all the search results for life”? A client of mine...
by Drew Cannon | Feb 9, 2025 | Firm Admin and Support, PPC for Lawyers
Digital Fingerprinting: The Next-Level Tracking You Didn’t Agree To Think you’re safe just because you cleared your cookies? Think again. Digital fingerprinting is how websites, advertisers, and even governments track you—without your consent. Instead of relying on...
by Drew Cannon | Nov 18, 2024 | Firm Admin and Support, legal advertising, PPC for Lawyers, SEO for Law, Social Media, Uncategorized
Intro In today’s digital-first world, law firm owners and marketers navigate a maze of agency products, search engine gimmicks, and inflated AI claims. Unfortunately, many take advantage of this complexity to overpromise, underdeliver, and, at times, outright deceive....
