US Law Firm Directories, Attorney Badges & Business Listing Platforms: Comprehensive Comparison Table
Below is a comprehensive and always growing list of legal directory sites. This is not every directory out there, but it covers the main names most law firms will come across. Before you sign up, renew, or spend more, always make sure you know what you are really paying for. If you are considering any new contract or you have one coming up for renewal, let us review it for free.
Many of these platforms use confusing pay per lead setups, badge programs, or premium listings that sound great but often deliver less than promised. One directory is never the whole solution. Diversify your marketing and protect your budget. If you have any questions, or if you want a free audit of your current contract or a new offer, just ask. We are here to help you cut through the fine print and find what actually works for your firm.
| Platform | Free Profile? | Premium Listings? | Sells Badges/Recognitions? | Other Services Offered | Est. Monthly Users/Visits | U.S. Traffic Rank | Homepage URL | Notes |
|---|---|---|---|---|---|---|---|---|
| Google Business Profile (Google Maps) | Yes | No direct paid listing (visibility via paid Local Service Ads) | No (Google Screened badge for LSA lawyers) | Maps, search, reviews, Local Service Ads (pay-per-lead) | Billions | #1 US | google.com/business | Essential for local SEO. Directly impacts law firm visibility in Google Search and Maps. |
| Avvo | Yes | Yes (paid profile upgrades) | No | Advertising, Q&A, client reviews | ~8 million | ~400 US | avvo.com | Automatic profiles for most US lawyers. User-generated reviews and Avvo ratings. |
| Martindale-Hubbell | Yes | Yes (paid enhanced listings and leads) | Partial (peer review ratings; plaques/marketing options) | Lawyer directory, referral, web hosting, advertising | ~23 million (network) | - | martindale.com | Peer review-based ratings. Part of Martindale-Avvo network. |
| Lawyers.com | Yes | Yes (paid placements and ads) | No | Directory, reviews, legal articles | ~3 million | - | lawyers.com | Consumer-facing legal directory. Profiles exist for most attorneys. |
| Nolo | Yes | Yes (tiered paid profiles) | No | Legal articles, attorney directory, forms, books | Millions (network) | - | nolo.com | Basic listing for attorneys. Directory syndicated to Martindale and Lawyers.com. |
| FindLaw | Limited | Yes (paid listings, packages) | No | Directory, website design, SEO, articles | ~2 million (directory) | ~2200 US | findlaw.com | Attorney profiles. Directory is part of Thomson Reuters. |
| Justia | Yes | Yes (paid premium profiles) | No | Directory, law library, blogs, ratings | ~12 million | - | justia.com | Comprehensive attorney directory and law reference. |
| LawInfo | Yes | Yes (advertising, premium placement) | No (badges for Lead Counsel program, not sold) | Directory, forms, legal info | - | - | lawinfo.com | Directory highlights attorneys meeting experience and clean-record standards. |
| Super Lawyers | Yes (if selected) | Yes (profile upgrades, ads) | Yes (badges, plaques, reprints for those selected) | Directory, magazine, ratings | Thousands to millions | - | superlawyers.com | Peer-nominated attorney list, covers most US states. |
| Best Lawyers | Yes (if selected) | Yes (profile upgrades, ads, plaques) | Yes (badges/plaques for honorees) | Directory, awards, rankings | ~2 million yearly | - | bestlawyers.com | Peer-reviewed inclusion. U.S. News–Best Law Firms partner. |
| Chambers & Partners | Yes (if ranked) | Yes (enhanced profiles, awards packages) | Yes | Rankings, annual guide, research | N/A | - | chambers.com | International law firm ranking and research. |
| The Legal 500 | Yes (if ranked) | Yes (paid profiles, awards, research submissions) | Yes | Rankings, profiles, editorial, research | N/A | - | legal500.com | Directory and ranking for law firms and lawyers. |
| Lawyer.com | Yes | Yes (premium listings, leads) | No | Directory, leads, Q&A | ~1 million | - | lawyer.com | Directory with free and paid options for lawyers worldwide. |
| LegalMatch | No | Yes (subscription-based lead gen) | No | Attorney-client matching, legal info | ~1 million | - | legalmatch.com | Online legal client-attorney matching service. |
| UpCounsel | Yes (by application) | No (commission model) | No | Marketplace for legal projects | ~1.4 million | - | upcounsel.com | Online attorney-client marketplace. |
| Lawyer Legion | Yes | Yes (premium placement) | No | Directory, association info | - | - | lawyerlegion.com | Attorney and association directory. |
| AllLaw | Yes (via Nolo) | Yes (network advertising) | No | Directory, legal info | - | - | alllaw.com | Attorney directory, part of Nolo/Martindale network. |
| HG.org | Yes | Yes (paid listings, sponsorship) | No | Directory, legal articles, expert witness listings | ~1.2 million | - | hg.org | Global law directory since 1995. |
| USAttorneys.com | Yes | Yes (featured listings, ads) | No | Directory, legal blog, hotline | - | - | usattorneys.com | Nationwide legal directory. |
| AttorneyPages | Yes (via Nolo) | Yes (network packages) | No | Directory, lead generation | - | - | attorneypages.com | Attorney directory via Nolo. |
| Attorneys.com | Yes | Yes (pay-per-lead formerly) | No | Directory (now under Martindale) | - | - | attorneys.com | Consumer-facing directory, now part of Martindale. |
| Lead Counsel (LawInfo) | Yes (must meet criteria) | No | No (must qualify on merit) | Badge program for qualifying attorneys | - | - | leadcounsel.org | Verification badge for attorneys who meet standards. |
| Lawyers of Distinction | No | Yes (membership, paid) | Yes (badge, plaque) | Award recognition | - | - | lawyersofdistinction.com | Paid award membership for attorneys. |
| The National Trial Lawyers | No | Yes (membership, paid) | Yes (badge, plaque) | Membership, directory, events | - | - | thenationaltriallawyers.org | Invitation-based lawyer membership group. |
| Yelp | Yes | Yes (advertising) | No (badges/stickers not sold) | Directory, reviews, ratings | ~178 million | ~44 US | yelp.com | Business reviews and directory. Attorneys listed as professional services. |
| Better Business Bureau | Yes | Yes (accreditation, paid) | Yes (BBB Accredited badge for members) | Directory, consumer complaint resolution, ratings | ~11 million | ~350 US | bbb.org | Accredited businesses display BBB badge. |
| Yellow Pages (YP.com) | Yes | Yes (priority, featured ads) | No | Directory, reviews, call tracking | ~4.6 million | ~2,345 US | yellowpages.com | Online business directory. Attorneys appear in professional listings. |
| Thumbtack | Yes | Yes (pay per lead, promote) | No (Top Pro badge by performance, not sold) | Marketplace, client reviews, messaging | ~10 million users | - | thumbtack.com | Service marketplace, including lawyers in select categories. |
| Facebook Business Pages | Yes | Yes (ads, boosts) | No (verified badge for brands only) | Page, reviews, recommendations, messaging, ads | ~2.9 billion global | Top 5 US | facebook.com | Business profiles and review platform. |
| Bing Places | Yes | No (ads are separate) | No | Directory, map listing, reviews | Millions | - | bingplaces.com | Microsoft’s business listing for search and maps. |
| Apple Maps | Yes | No | No | Directory, map listing, reviews | Default map on iOS | - | register.apple.com/places | Apple’s business listing for maps and voice search. |