US Law Firm Directories, Attorney Badges & Business Listing Platforms: Comprehensive Comparison Table

Below is a comprehensive and always growing list of legal directory sites. This is not every directory out there, but it covers the main names most law firms will come across. Before you sign up, renew, or spend more, always make sure you know what you are really paying for. If you are considering any new contract or you have one coming up for renewal, let us review it for free.

Many of these platforms use confusing pay per lead setups, badge programs, or premium listings that sound great but often deliver less than promised. One directory is never the whole solution. Diversify your marketing and protect your budget. If you have any questions, or if you want a free audit of your current contract or a new offer, just ask. We are here to help you cut through the fine print and find what actually works for your firm.

Platform Free Profile? Premium Listings? Sells Badges/Recognitions? Other Services Offered Est. Monthly Users/Visits U.S. Traffic Rank Homepage URL Notes
Google Business Profile (Google Maps) Yes No direct paid listing (visibility via paid Local Service Ads) No (Google Screened badge for LSA lawyers) Maps, search, reviews, Local Service Ads (pay-per-lead) Billions #1 US google.com/business Essential for local SEO. Directly impacts law firm visibility in Google Search and Maps.
Avvo Yes Yes (paid profile upgrades) No Advertising, Q&A, client reviews ~8 million ~400 US avvo.com Automatic profiles for most US lawyers. User-generated reviews and Avvo ratings.
Martindale-Hubbell Yes Yes (paid enhanced listings and leads) Partial (peer review ratings; plaques/marketing options) Lawyer directory, referral, web hosting, advertising ~23 million (network) - martindale.com Peer review-based ratings. Part of Martindale-Avvo network.
Lawyers.com Yes Yes (paid placements and ads) No Directory, reviews, legal articles ~3 million - lawyers.com Consumer-facing legal directory. Profiles exist for most attorneys.
Nolo Yes Yes (tiered paid profiles) No Legal articles, attorney directory, forms, books Millions (network) - nolo.com Basic listing for attorneys. Directory syndicated to Martindale and Lawyers.com.
FindLaw Limited Yes (paid listings, packages) No Directory, website design, SEO, articles ~2 million (directory) ~2200 US findlaw.com Attorney profiles. Directory is part of Thomson Reuters.
Justia Yes Yes (paid premium profiles) No Directory, law library, blogs, ratings ~12 million - justia.com Comprehensive attorney directory and law reference.
LawInfo Yes Yes (advertising, premium placement) No (badges for Lead Counsel program, not sold) Directory, forms, legal info - - lawinfo.com Directory highlights attorneys meeting experience and clean-record standards.
Super Lawyers Yes (if selected) Yes (profile upgrades, ads) Yes (badges, plaques, reprints for those selected) Directory, magazine, ratings Thousands to millions - superlawyers.com Peer-nominated attorney list, covers most US states.
Best Lawyers Yes (if selected) Yes (profile upgrades, ads, plaques) Yes (badges/plaques for honorees) Directory, awards, rankings ~2 million yearly - bestlawyers.com Peer-reviewed inclusion. U.S. News–Best Law Firms partner.
Chambers & Partners Yes (if ranked) Yes (enhanced profiles, awards packages) Yes Rankings, annual guide, research N/A - chambers.com International law firm ranking and research.
The Legal 500 Yes (if ranked) Yes (paid profiles, awards, research submissions) Yes Rankings, profiles, editorial, research N/A - legal500.com Directory and ranking for law firms and lawyers.
Lawyer.com Yes Yes (premium listings, leads) No Directory, leads, Q&A ~1 million - lawyer.com Directory with free and paid options for lawyers worldwide.
LegalMatch No Yes (subscription-based lead gen) No Attorney-client matching, legal info ~1 million - legalmatch.com Online legal client-attorney matching service.
UpCounsel Yes (by application) No (commission model) No Marketplace for legal projects ~1.4 million - upcounsel.com Online attorney-client marketplace.
Lawyer Legion Yes Yes (premium placement) No Directory, association info - - lawyerlegion.com Attorney and association directory.
AllLaw Yes (via Nolo) Yes (network advertising) No Directory, legal info - - alllaw.com Attorney directory, part of Nolo/Martindale network.
HG.org Yes Yes (paid listings, sponsorship) No Directory, legal articles, expert witness listings ~1.2 million - hg.org Global law directory since 1995.
USAttorneys.com Yes Yes (featured listings, ads) No Directory, legal blog, hotline - - usattorneys.com Nationwide legal directory.
AttorneyPages Yes (via Nolo) Yes (network packages) No Directory, lead generation - - attorneypages.com Attorney directory via Nolo.
Attorneys.com Yes Yes (pay-per-lead formerly) No Directory (now under Martindale) - - attorneys.com Consumer-facing directory, now part of Martindale.
Lead Counsel (LawInfo) Yes (must meet criteria) No No (must qualify on merit) Badge program for qualifying attorneys - - leadcounsel.org Verification badge for attorneys who meet standards.
Lawyers of Distinction No Yes (membership, paid) Yes (badge, plaque) Award recognition - - lawyersofdistinction.com Paid award membership for attorneys.
The National Trial Lawyers No Yes (membership, paid) Yes (badge, plaque) Membership, directory, events - - thenationaltriallawyers.org Invitation-based lawyer membership group.
Yelp Yes Yes (advertising) No (badges/stickers not sold) Directory, reviews, ratings ~178 million ~44 US yelp.com Business reviews and directory. Attorneys listed as professional services.
Better Business Bureau Yes Yes (accreditation, paid) Yes (BBB Accredited badge for members) Directory, consumer complaint resolution, ratings ~11 million ~350 US bbb.org Accredited businesses display BBB badge.
Yellow Pages (YP.com) Yes Yes (priority, featured ads) No Directory, reviews, call tracking ~4.6 million ~2,345 US yellowpages.com Online business directory. Attorneys appear in professional listings.
Thumbtack Yes Yes (pay per lead, promote) No (Top Pro badge by performance, not sold) Marketplace, client reviews, messaging ~10 million users - thumbtack.com Service marketplace, including lawyers in select categories.
Facebook Business Pages Yes Yes (ads, boosts) No (verified badge for brands only) Page, reviews, recommendations, messaging, ads ~2.9 billion global Top 5 US facebook.com Business profiles and review platform.
Bing Places Yes No (ads are separate) No Directory, map listing, reviews Millions - bingplaces.com Microsoft’s business listing for search and maps.
Apple Maps Yes No No Directory, map listing, reviews Default map on iOS - register.apple.com/places Apple’s business listing for maps and voice search.