TV Advertising, OTT, Connected TV’s
+Digital Out of Home (DooH)
Driving awareness using the latest technology and custom digital advertising solutions to keep your brand top-of-mind
Traditional Channels
TV, Radio, Billboards & Print
Get your Message On Digital Screens with DC DiGiTAL PRO
01
We Don’t Play Partners
By the time we come up with a strategy, where we want to run, is what it is. We pride ourselves on ensuring our clients is spent the most efficiently for our goals for the campaign, not on referral income or preferred partner programs
02
Experience Driven
It takes months, if not longer when diving into the current landscape to event start to touch the surface on all the different networks of online advertisers, but we want to stick to the main, since for now the market is driven by Where Your Potential Clients are, which is probably close to a 50%+ market share in your current law firms TV advertising audience.
03
The Industry Hates When We Run A Campaign
Hyper-focused, geographically, Nelson-like audience data, geofencing, geo-targeting, etc, but if you know the current landscape, settings and options crucial to running efficient campaigns are being hidden being Performance Maxx and 3-rd Party DSPs. Work with a team that not only has your law firm’s best interest, but are well versed and experienced in all the ways of the industry to: 1. Test Different Platforms, 2. Quantify data and what is visible versus a marketing and sales brochure and scale to the desired level.
04
Keep In Mind
When it comes to any advertising that is not targeting a users’ search intent, understanding the branding play and how these work in unison is essential for running an effective overall marketing strategy for your law firm.
The Advertising Landscape in 2024 - We Can Help Navigate
The landscape is massive, whether you want to call us Media buyers, ad managers, really what we are is digital grunts that find new ways to run creative ad campaigns.
Reporting and Platform Validation
Every advertising platforms main goal is to get the most money out of each advertisers account with the least amout of inventory used. Just getting through a call with a Digital Services Provider (DSP) will have your head spinnning. DSPs, OTT, CTV, Bumper, In-Stream, Cost Per View (CPV), etc. We will try and only provide the amount of information we can see, with our professional opionion if this is something you should continue running or not. I know that might sound like a nonminclature in 2024, digital marketing for attorneys, but there are still some who work for our clients. I might be a master of my owm mind, but we are not here to be anyones mastermind. We do the work and try the settings and platforms, others are afraid to try. You never know if you don’t try, and if your audience is there, it is worth a shot. We will discuss, [setting proper expectations of your tv ad campaign, how to quantity if it i is working or not]
We are a group of passionate digital marketing and information technology professionals looking to help business owners help navigate the digital world.
We know by continuing to do good work, put our clients needs first, we will build a stronger digital brand asset, controlled, owned, and managed by the business.