Lawyer Advertising and Compliance Rules by State

This table provides a state-by-state summary of legal advertising rules, pre-approval requirements, attorney ad disclosures, AI guidance, and recording consent for lawyers and law firms. Use this resource to compare professional conduct requirements in all 50 states and find direct links to official bar rules and references.

State-Specific Insights

Ad Disclosure and Retention Rules

Quick State Rules of Professional Conduct Links

State Advertising Rules Summary Filing or Pre-Approval Ad Retention Required Funding Source Disclosure Referring Attorney Disclosure AI/Tech Guidance Recording Consent Extras Reference Link
Alabama Follows ABA Model Rules. Disclaimers required. Required. File ads with Bar. Keep copies 6 years. No No No One-party Website ads require special disclaimer. Alabama State Bar Lawyer Advertising Rules
Alaska ABA Model Rules. Name and address required on ads. No Recommended. 2 years. No No No One-party Alaska Rules of Professional Conduct
Arizona ABA Model Rules. Fee ads must explain costs. No Recommended. 5 years. No No No One-party Arizona Rules of Professional Conduct
Arkansas ABA Model Rules. No superiority claims in ads. No Recommended. 2 years. No No No One-party Arkansas Rules of Professional Conduct
California ABA-based, California-specific ad rules. Required notices for some communications. Conditional. Filing for some ads. Not required No No State Bar AI Task Force Two-party Strict rules for testimonials, guarantees, and digital language. California Rules of Professional Conduct
Colorado ABA Model Rules. Specialization disclaimer required. No Recommended. 2 years. No No No One-party Colorado Rules of Professional Conduct
Connecticut ABA Model Rules. Targeted ads must be filed. Required for some ads Recommended. 2 years. No No No Two-party Connecticut Rules of Professional Conduct
Delaware ABA Model Rules. No additional restrictions. No Recommended. 2 years. No No No One-party Delaware Rules of Professional Conduct
Florida State-specific rules. Filing and Bar review required for most ads. Required 3 years after last use Yes if another lawyer funds the ad Yes if ad refers cases Bar digital compliance guidelines Two-party Font and disclaimer rules. Testimonial limits. Florida Bar Advertising Rules
Georgia ABA Model Rules. No pre-approval required. No Recommended. 2 years. No No No One-party Disclaimers for contingency ads. Georgia Rules of Professional Conduct
Hawaii ABA Model Rules. Specialist disclaimer if advertised. No Recommended. 2 years. No No No One-party Hawaii Rules of Professional Conduct
Idaho ABA Model Rules. Name and address required on ads. No Recommended. 2 years. No No No One-party Idaho Rules of Professional Conduct
Illinois ABA Model Rules. Specialization disclaimer required. No Recommended. 3 years. No No No Two-party Illinois Rules of Professional Conduct
Indiana ABA Model Rules. Specialization claims limited. No Recommended. 2 years. No No No One-party Indiana Rules of Professional Conduct
Iowa ABA Model Rules. Fee disclosure required in ads. No Recommended. 2 years. No No No One-party Iowa Rules of Professional Conduct
Kansas ABA Model Rules. No additional requirements. No Recommended. 2 years. No No No One-party Kansas Rules of Professional Conduct
Kentucky ABA Model Rules. Filing for certain ads (testimonials, results). Required for some ads Recommended. 2 years. No No No One-party Required disclaimers on solicitations. Kentucky Rules of Professional Conduct
Louisiana State-specific, detailed rules. Pre-file all ads. Required Keep copies. Bar also retains. No No No One-party Extensive exemptions and fee rules. Louisiana Advertising Rules
Maine ABA Model Rules. Professionalism encouraged in ads. No Recommended. 2 years. No No No One-party Maine Rules of Professional Conduct
Maryland ABA Model Rules. Fee ads must clarify costs. No Recommended. 2 years. No No No Two-party Maryland Rules of Professional Conduct
Massachusetts ABA Model Rules. Certification disclaimer required. No Recommended. 2 years. No No No Two-party Massachusetts Rules of Professional Conduct
Michigan ABA Model Rules. No certification. No Recommended. 2 years. No No No One-party Michigan Rules of Professional Conduct
Minnesota ABA Model Rules. Certification disclaimers required if not state-accredited. No Recommended. 2 years. No No No One-party Minnesota Rules of Professional Conduct
Mississippi State-specific, detailed rules. Filing and fee required. Required Keep copies. Bar retains 3 years. No No No One-party Required homepage language for websites. Mississippi Rules of Professional Conduct
Missouri ABA Model Rules. Disclaimers required on some ads. No Recommended. 2 years. No No No One-party Missouri Rules of Professional Conduct
Montana ABA Model Rules. No additional rules. No Recommended. 2 years. No No No Two-party Montana Rules of Professional Conduct
Nebraska ABA Model Rules. No additional requirements. No Recommended. 2 years. No No No One-party Nebraska Rules of Professional Conduct
Nevada State-specific rules. Filing and review for many ads. Required for many ads Recommended. 4 years. No No No One-party Advisory committee available for review. Nevada Rules of Professional Conduct
New Hampshire ABA Model Rules. No additional requirements. No Recommended. 2 years. No No No Two-party New Hampshire Rules of Professional Conduct
New Jersey ABA Model Rules. Additional guidelines for comparative ads. No Recommended. 3 years. No No No One-party Supreme Court disclaimer required on some ads. New Jersey Rules of Professional Conduct
New Mexico ABA Model Rules. Name and contact required in ads. No Recommended. 2 years. No No No One-party New Mexico Rules of Professional Conduct
New York State-specific rules. Labels and disclaimers required on ads. No Retain copies 3 years. No No NYSBA AI Task Force One-party "Attorney Advertising" and prior results disclaimers required. New York Rules of Professional Conduct
North Carolina ABA Model Rules. No pre-approval or extra requirements. No Recommended. 2 years. No No No One-party North Carolina Rules of Professional Conduct
North Dakota ABA Model Rules. Certification disclaimer required if not ABA-accredited. No Recommended. 2 years. No No No One-party North Dakota Rules of Professional Conduct
Ohio ABA Model Rules. No additional restrictions. No Recommended. 2 years. No No No One-party Ohio Rules of Professional Conduct
Oklahoma ABA Model Rules. Name and contact required in ads. No Recommended. 2 years. No No No One-party Oklahoma Rules of Professional Conduct
Oregon ABA Model Rules. Name and address required in ads. No Recommended. 2 years. No No No Two-party Oregon Rules of Professional Conduct
Pennsylvania ABA Model Rules. No celebrity or dramatization without notice. No Recommended. 2 years. No No No Two-party Pennsylvania Rules of Professional Conduct
Rhode Island ABA Model Rules. Certification disclaimer required. No Recommended. 2 years. No No No One-party Rhode Island Rules of Professional Conduct
South Carolina ABA Model Rules. No pre-approval or extra requirements. No Recommended. 2 years. No No No One-party South Carolina Rules of Professional Conduct
South Dakota ABA Model Rules. No extra requirements. No Recommended. 2 years. No No No One-party South Dakota Rules of Professional Conduct
Tennessee ABA Model Rules. No additional requirements. No Recommended. 2 years. No No No One-party Tennessee Rules of Professional Conduct
Texas Texas-specific rules. Filing required. Strict ad content requirements. Required Keep copies 4 years. No No No One-party Responsible attorney and address required in every ad. Texas Advertising Rules
Utah ABA Model Rules. Certification disclaimer if not ABA-approved. No Recommended. 2 years. No No Utah Bar sandbox program on tech and AI One-party Utah Rules of Professional Conduct
Vermont ABA Model Rules. Certification disclaimer required if not ABA-approved. No Recommended. 2 years. No No No One-party Vermont Rules of Professional Conduct
Virginia ABA Model Rules. No additional requirements. No Recommended. 2 years. No No No One-party Virginia Rules of Professional Conduct
Washington ABA Model Rules. Certification disclaimer required. No Recommended. 2 years. No No No Two-party Washington Rules of Professional Conduct
West Virginia ABA Model Rules. Certification claims limited. No Recommended. 2 years. No No No One-party West Virginia Rules of Professional Conduct
Wisconsin ABA Model Rules. No certification system. No Recommended. 2 years. No No No One-party Wisconsin Rules of Professional Conduct
Wyoming ABA Model Rules. No additional requirements. No Recommended. 2 years. No No No One-party Wyoming Rules of Professional Conduct

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